Saturday, May 25, 2013

Stardate:        91003.04

 

Sol III Date:   25/05/2013/22:17


Huh, I would have thought better of Wendy’s.

I caught the new Wendy’s TV ad and figured out what it was about the commercial that sounded a discordant note for me.

The commercial where the woman is trying to take advantage of her naive [mentally challenged?] friend by flimflamming the friend into babysitting the deceiver’s children on Friday night.

Presumably leaving the deceiver free, having taken advantage of the ‘friendship’ and dumped the deceiver’s responsibility and children onto the mark, to party Friday night away.

The manager comes up to the pair and attempts to comment about what a good $$$ deal the food is, but keeps being cut off by the deceiver who does not want the mark to know what the cost of the food is.

After several attempts the manager realizes the deceiver does not want the mark to know how inexpensive the food is.

Rather than making sure the intended victim knew the actual cost of the food, the manager supports the deceiver and chooses his words carefully in order to help convince the intended victim that the food cost was higher than it was.

So Wendy’s, according to the moral of the tale (the commercial), corporate policy is to support deceit.

A behaviour consistent with the switch from advertisements featuring Wendy’s founder Dave’s heavyset daughter Wendy, to the new campaign featuring an attractive, more petite redheaded young woman.

Apparently Wendy’s “Quality is our recipe” refers only to the food and not any other aspect of the company’s values, ethics or behaviours.

I suspect the reason I had expected better of Wendy’s is that it is an expectation left over from the era and advertisements featuring Wendy’s founder Dave before Dave passed away.

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