Let slip the dogs of Reason

Stardate:        91009.82

 

Sol III Date:   28/05/2013/09:46

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“We all go. Why not enjoy the go?”

Is Proctor & Gamble’s less than charming advertising campaign to get consumers buying P & G’s Charmin brand of toilet paper.

If the fact there is a “We all go. Why not enjoy the go?” has not caused your brain to explode, here are some mind boggling facts from the “We all go. Why not enjoy the go?” website. 

2006: The Charmin Restrooms opened in Times Square, offering daily visitors free public restrooms during the busy shopping season from Thanksgiving to New Year’s Eve.

2010: The Charmin New York City Restrooms reached 1.5 million visitors! The Charmin Restrooms had more visitors from 2006 through 2010 than the Empire State Building!

A 27-room traveling bathroom facility was a welcome addition to 15 state fairs across the country where the Charmin Bear entertained long lines of fair-goers with an unforgettable Potty Dance.

There is a mobile app to help consumers find clean, comfortable restrooms on the go.

Advertising how soft toilet paper is [“Please, don’t squeeze the Charmin”] makes sense since you don’t want to be using sandpaper on ones waste removal orifice.

But “Why not enjoy the go”?

Do Proctor & Gamble executives really think people are dumb enough to buy into, believe, that buying Charmin will make them “enjoy the go”?

Have we become such metal zombies that an advertising campaign based on a crappy concept such as “enjoy’ the go will have people  shuffling off to buy Charmin toilet paper?

Do bears shit in the Woods?